How does your digital presence actually stack up? Most tradespeople know they should be doing more online — they're just not sure what "more" looks like or where to start. This checklist covers everything. Work through it, score yourself honestly, and you'll know exactly where your gaps are.
✅ Google Business Profile
- Claimed and verified (not just listed by Google)
- All fields complete: name, address/area, phone, website, hours
- Primary category is your exact trade (not just "Contractor")
- Services listed individually with descriptions
- 10+ photos uploaded — real project photos, not stock
- Posting updates at least twice a month
- Replying to every review within 48 hours
- 50+ reviews with a 4.7+ average
✅ Your Website
- Loads in under 3 seconds on mobile (test at pagespeed.web.dev)
- Phone number clickable at top of every page
- Trade certifications visible above the fold on homepage
- Individual page for each service you offer
- Real before/after project photos
- 24/7 online booking or instant enquiry form
- Your name and face visible — not anonymous
- Service area clearly stated
- SSL certificate (padlock in browser bar)
✅ Lead Capture and Automation
- Missed call auto-reply SMS system
- Online booking available 24/7
- Instant booking confirmation sent to customer
- 24-hour reminder SMS before every job
- Automated review request 2 hours after job completion
- Quote follow-up system for unanswered quotes
Score yourself: 0–8 ticks: significant opportunity — most of your competitors have the same gaps. 9–16 ticks: solid foundation, focus on the automation items. 17–22 ticks: you're ahead of 90% of tradespeople — focus on converting what you capture.
✅ Local SEO Signals
- Listed on Checkatrade, Rated People or TrustATrader
- Listed on your trade association directory (NICEIC, Gas Safe, FMB, BALI)
- Business name, address, phone identical across all directories
- Yell.com and Bing Places profile complete
- Blog or resources section on website with local content
✅ Social Media (Honest Assessment)
Social media is lower priority than Google for most tradespeople. Don't let anyone tell you otherwise — Google is where people search when they need you now. Social is where they discover you passively.
- Facebook Business Page with contact details complete
- Posting project photos at least once per week
- Responding to any comments or DMs within 24 hours
- Instagram if your work is visually impressive (landscaping, decorating, kitchens)
Don't spend more than 2 hours per week on social media. The ROI beyond that point is rarely worth it for trades.
What to Fix First
In order of impact: (1) Google Business Profile — highest leverage, completely free. (2) Missed call auto-reply — highest immediate ROI. (3) Review automation — compounds over time. (4) Online booking — captures leads you currently lose. (5) Website speed and service pages — long-term SEO.
90%
Of tradespeople are missing at least 3 items on this list
£99
Per month to have every item on this list handled for you
5–7
Days from sign-up to your full platform being live
Tick Every Box. From Day One.
TWD handles every item on this checklist — built for you, managed for you, from £99/month. No setup fee. Live in 5–7 days.
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